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Ethar Alali Explains What is Wrong With Estimates?

posted 22 Jun 2016, 07:09 by Royd Brayshay   [ updated 22 Jun 2016, 07:10 ]
Theodore Levitt famously said "People don't want to buy a quarter-inch drill, they want a quarter-inch hole" and in a similar vein many would say businesses don't want software development estimates, they want to understand their costs and times to market. Ethar Alali talks about the culture of software delivery estimates, what they mean and why there are alternatives that can be more effective.


Ethar Alali at Agile Yorkshire